VALLILA CREATES FESTIVAL BAG FOR QSTOCK WITH FAMOUS OULU DESIGN
Qstock and Finnish design company Vallila launch a new partnership as Vallila’s beloved “Oulu” design will adorn next summer’s sunniest festival bag. The wonderful Vallila patterns will also be seen in the decoration of the festival area.
The beautiful bag design crafted by textile designer Matleena Issakainen emanates the summery Qstock atmosphere and bright Oulu nights, with the Qstock logo embroidered on the bag. The sturdy bag is made of 100% cotton, with plenty of room for festival gear and a handy inside pocket for small items.
“The Oulu design has delighted our customers all around Finland regardless of the latitude. People are constantly asking for new colour schemes for the design and we will respond to the demand in the spring. However, we wanted to do something special with Qstock and dedicate the special batch of festival bags to the inspiring city and its cultural life. This festival bag is the number one accessory for an active summer person,” says Henry Ahlavuo, Vallila’s representative for festival collaboration.
A limited number of these Vallila X Qstock bags will be made, and they are sold only at Qstock festival, Vallila’s Oulu outlet and the company’s online store. Sales begin in May 2019.
Qstock ticket sales begin on January 31, and the first 300 ticket buyers will receive the festival bag as a free gift. The bags will be delivered to recipients during the spring.